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2013 Concourso d'Eleganze Villa d'Este

Cernobbio, Lake Como, Italy

25-26 May 2013

Sunday - Public day in the grounds of Villa Erba

The Concorso entrants and Concept Cars drove from Villa d’Este to the Villa Erba early Sunday morning where they were spaced out around the ground, complimenting the existing displays of the motorcycles in their Concorso event, the BMW 90 Years Motorad exhibition, the auction cars, and a display of Corvettes. Yes, there were some trade stalls here, but I counted 4 in total.

The weather was the best we had for the weekend with pure sunshine all day, no need for the umbrella or jacket! And, a lot more people than the previous day at the Villa d’Este with estimates floating around of 10,000 spectators – that’s nearly twice the population of the Cernobbio Township.

It’s the detail of how an event is put together is what I most enjoy about travelling wide and far to visit an event, and the entire set up was done in fine detail, which one imagines has being continually developed since the Concorso was re-established in 1999. The signage, ticketing, a newspaper, and at Villa Erba sun-lounge style timber deck chairs came out by the dozen for entrants and guests, and were spread out across the 15 or so acres of grass the day was held in. A good touch, and well received by patrons.

The BMW Group Media Lounge this day was located in the stunning 19th Century Villa Antica, a large two storey building right on the lake, and was the most surreal location for a media centre. Lavish rooms with detailed wall paper and painted ceilings, modern furnishings, staffed Espresso machines for a decent coffee (almost to be expected when you’re in Italy!), and a gourmet cooked buffet (albeit served) lunch. This web site has cost a lot of money and time since I established it 10 years ago, but the rewards have come, yes enjoying a lunch!

I met, and spent some time with Peter and Robyn Briggs from Western Australia and found out that although they sold off 80 cars from their collection recently, they have retained 70 and house most at the York Motor Museum. This MG K3 Magnette was part of Lord Howe’s team in the 1933 Mille Miglia, hence the grounds for their 2013 visit to Italy, 80 years on.

Roger Scott, preparer of the 1980 BMW M1 (discussed earlier) was kind enough not only to show me the award he won, but also two gifts that every entrant gets for participating at Villa d’Este – a solid Medallion, and a Porcelain constructed model “paper-weight!” of car shapes.

Thoughts

What an event, what an experience.

Highly recommend any enthusiast attend as a spectator. At Euro 14 admission for the Sunday “Public Day” at Villa Erba, it’s well worth it. But unless you can obtain entry to the Saturday events at Villa d’Este you may be best to attend Cernobbio as a day trip, and perhaps explore other parts of Lake Como either side.



 


 
Updated: 7 June, 2013

 

© Charles Rogers 2006-10